Panorama 360

Mobile guide in augmented reality

ClientPanorama 360 · Moscow City observation deck, Federation Tower
Timeline3 months
Year2018

The goal

Give visitors to one of Europe’s highest observation decks — Panorama 360, on the 89th floor of the Federation Tower in Moscow City — a new way to read the city.

The solution

We built a guide in augmented reality. Point a tablet at the panorama beyond the window and markers appear above the city, pinned to its landmarks. Tap one and its story opens: archive and present-day photographs, panoramas and an audio narration in Russian, English and Chinese. Moscow’s landmark buildings and places, historical and contemporary, unfold right on top of the real view.

Watch the project video →

The project ran in four stages

  1. Prototyping the tracking of the city panorama
  2. Designing the app concept around the intended user experience
  3. Modeling, animation, interface design, programming, building the app
  4. Testing and debugging the project, publishing the iOS and Android apps
Panorama 360 — Mobile guide in augmented reality Panorama 360 — Mobile guide in augmented reality

Two apps run on the deck

[1] The guide in augmented reality reacts to the view beyond the window and shows information about the landmarks of Moscow.

Panorama 360 — Mobile guide in augmented reality

[2] Twelve illuminated AR markers are set around the deck: point a device at one and a 3D model of a Moscow City skyscraper grows on the screen, with information about it.

Panorama 360 — Mobile guide in augmented reality Open the interactive version →