UEC UAC
Dynamic exhibition space · MAKS 2021
The goal
MAKS, the International Aviation and Space Salon, is one of the world’s major aerospace events. United Engine Corporation (UEC), Russia’s leading developer of aircraft engines, was presenting its pavilion there.
The solution
For the UEC booth we built a multimedia immersion into the world of aircraft engine manufacturing. A complex screen setup, one shared rhythm across every image and a set of interactive experiences turn the pavilion into a single living space where the technology reads at a glance.
- Project concept and design
- Engineering the multimedia solution, producing the graphics
- Integrating the graphics into the space: fitting, calibration, polish
- Installing and tuning the exhibits, on-site support
Outcome
- 135,000 visitors to MAKS-2021 over six days
- Award Best Pavilion at the air show
The multimedia exhibition put UEC’s most demanding engineering into a language that is clear and worth watching — from the PD-14 and the forthcoming PD-35 to a new generation of aero engines. Over six days MAKS-2021 drew more than 135,000 visitors, and the UEC exhibition itself won the air show’s special award for Best Pavilion.
Technology normally reserved for engineers and industry specialists became legible to a broad audience through visual storytelling and multimedia experience. The exhibition worked on three fronts at once: demonstrating technological leadership, making Russian engine-building known beyond the industry, and drawing a new generation towards aviation and engineering professions.
Part of: Corporate museum · Exhibition stand
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