MiG-35 Booth

Multimedia booth at the MAKS 2019 airshow

ClientRSK MiG
Timeline3 weeks
Year2019

The goal

Make the MiG-35 stand out among the other manufacturers’ aircraft, and build a demonstration tool for presenting the jet to customers.

The solution

We designed a plinth and a load-bearing structure for the aircraft and installed an LED screen. The screen ran purpose-built 3D content laying out the key characteristics of the MiG-35. The plinth, the large structure above it and 50 sq m of screen set the jet apart.

Graphics

We had 15 days to produce the content. In that time we developed and pitched several visual directions. Final resolution of the video content: 6000 × 1800 px.

How the booth was designed

After a round of sketches we settled on a design with a plinth for the aircraft, a load-bearing structure and an LED screen. Sunlight calculations showed that a canopy was needed to raise the contrast of the image on the screen. The structure is built from Layher truss elements and wrapped in fully printed banner fabric.

MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow MiG-35 Booth — Multimedia booth at the MAKS 2019 airshow

Aircraft livery

To get the strongest presentation effect we developed a special livery — the paint design of the aircraft. The painting process set the limits: two colors, light blue and white, applied through stencils.

Outcome

  • 578,810 visitors to MAKS-2019
  • 3 weeks from concept to finished pavilion

In just three weeks we went the whole way from concept to a finished exhibition space: the design, the pavilion itself, and a multimedia presentation carrying a large volume of technical infographics and animation.

At MAKS-2019, attended by 578,810 people, the stand became one of the key venues for presenting the new export version of the MiG-35. The aircraft was shown here to the Russian leadership and to foreign delegations, including representatives of Algeria, Egypt and Iran. The visual environment helped turn complex technical specifications into a clear product presentation — for specialists, for potential partners and for the wider air show audience.

Part of: Exhibition stand

Open the interactive version →