BMW X5
Car configurator
The goal
Equip the sales office with an interactive tool for choosing and configuring a car.
The solution
With virtual reality, a touchscreen and a holographic installation, prospective buyers could explore the interior and exterior of the BMW X5, choose wheels, pick a body color and select cabin trim materials. The result could be viewed inside a futuristic garage or out on a road across the desert.
What the app does
- Presentation in VR, on a touchscreen and as a hologram
- Choice of wheels, body paint and interior trim
- Viewing the car inside a futuristic showroom or on a road across the desert
- Every light is interactive; doors open; you can see the cabin through the driver’s eyes
Open the interactive version →