на Русском

Annual report 2013 for «Rosatom»

Project: Annual report for Rosatom with the use of augmented reality technology

Client: Russian State Corporation Rosatom

Objective: To present the report contents in a convenient, demonstrable, technological and easy to understand form. The report should visualize difficult concepts in accessible form and amaze shareholders and prospective Rosatom partners.

Process: The report was visualized as an interactive map of a nuclear power plant in 3D. When user pointed a smarth phone or tablet with installed application on the Rosatom logo, a complex multimedia script initiated with a lot of fine details such as a smoke from cooling tower, dynamic lighting etc. The map could be enlarged and uers could initiate additional multimedia files such as videos and animated graphics along with the textual descriptions, switch between active elements for detailed information.

Outcome: First corporative annual report in augmented reality in Russia and one of the first such cases globally.

Implementation period: 1.5 months