Project: Interactive ticket for the International Advertising Festival “Red Apple” in augmented reality, 2012
Client: International Advertising Festival “Red Apple”
Objective: Present an ordinary ticket in an unusual way. With the help of AR technology visitors received a ticket that was combined with the event’s map, schedule and also the general information related to the key participators.
Process: To initiate the menu and the 3D map of the venue the owner of the ticket could download a special app available from Google Play and App Store and then point his smartphone or tablet on it. The related contents were displayed.
Outcome: First interactive ticket with augmented reality in Russia.