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Interactive AR guide of the exhibition "Design and Advertising 2013"

Interactive AR guide of the exhibition "Design and Advertising 2013"

PlayDisplay was presented at the exhibition as a general interactive partner with an interactive guide to the exhibition "Design and Advertising 2013" (April 2013).

The objectives of the project included: a clear demonstration of the plan of the exhibition, booth personnel locations, information about them, feedback option. Also for exhibitors there was provided an option "to get distinguished" with animation.

The application allowed visitors to sort out bright events and just by click receive detailed information on them.

The application also worked on all the catalogs and flyers, i.e. on official handouts of the exhibition.

3D visualization came out to live by hovering smartphones and tablets over the cover of booklets. The exhibition plan was drawn according to the drawings of CHA (Central House of Artists).